Expand Your World
VTQ Magazine
Website localization is adapting a website to the specific needs and requirements of a particular region or market. In today's global economy, website localization is increasingly essential for businesses that want to reach and engage with a worldwide audience.
There are several reasons why website localization is essential.
Read MoreIn many cases, there is a subtle but significant difference between the primary goal of translation vs. that of transcreation. How so?
Read MoreTranslation memory plays such a critical role that you need to know how it fits into your localization strategy. While you don’t need to develop one yourself (your translation team will do that), there are steps you can take to ensure you get the most from this technology.
Read MoreIn a marketing context, localization must begin with a proper understanding of your audience. Market research, keyword research, and cultural validation efforts all play core roles in achieving that goal.
The right strategy and emphasis on each can ensure that by the time your brand 'officially' enters the market, its messaging is fine-tuned for local market needs and preferences.
Read MoreIf you are a global company, you understand the importance of localization and how your efforts affect your potential customers' impressions of your products. However, if you're outsourcing your localization services, you may not be receiving the same level of service in every location. How can you ensure that your global workforce has a uniform level of training that reflects the quality of your brand?
Read MoreLooking to expand your customer base? Although the process can be time-consuming and complex, brands that develop a multilingual website will reap the benefits of a larger and more loyal customer base. Here are just six reasons why you should upgrade your website with more languages.
Read MoreAre you looking to build your personal brand? When you control your personal brand, you'll have the power to present yourself in the best light as a business professional. This post will walk you through what personal branding is and why it's vital for business.
Read MoreThe impact of online video content can't be overemphasized, but it can be difficult for new businesses to gain traction in this space. What video formats gain the most views, let alone the most paying customers? What types of videos work best for which social platforms? Can corporate digital videos go viral - and should you even strive for that?
Read MoreBranding your business: is it really that important? You have an idea that matters, a product people want, and a ready market for everything you have created. Does it matter if you consistently use things like the same color and tone when developing your brand?
Read MoreSnackable content is short, easily digestible content that is easy for customers to take in and share. Snackable content offers the solution to both regular content production and a focus on the part of the content that readers most want or need to see.
Read MoreSuccessful UX doesn't just happen by accident. Companies must develop and implement compelling user experience design to reap the maximum benefit from their efforts. In this article, we'll discuss what UX is, how it differs from UI, and how the design of your systems and sites plays a crucial role in achieving UX goals.
Read MoreToo much digital content is trying to compete for one of the scarcest commodities: attention. "Saturated" does not even begin to describe digital marketing channels. Brands are rapidly increasing their advertising budget like the internet is about to go out of style–well, maybe it is somehow.
Read MoreTraditional marketing is any form of marketing that isn't digital. It is a marketing technique that reaches an audience offline. Traditional marketing could be magazine ads, TV and radio commercials, sponsorships, brochures, direct mail, and public relations.
Read MoreBrands often segment customers based on personal information, but few take it one step further by creating customer personas. And it’s these personas that provide brands with a deeper understanding of who their customers are, what they need, and how a product or service can help.
Read MoreWhile different marketing/sales funnel representations vary, the journey essentially travels the same primary path for consumers. Yet the purchase journey for B2B shoppers is typically more involved than that for shoppers making a personal purchase.
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Welcome to Issue 7 of VTQ.
In this new issue of VTQ Magazine, we dive into several hot topics, including transcreation, leadership,
and the importance of multimedia localization.
We cover ten considerations when choosing a language partner, and we share some updates about
the VistaTalks podcast. At this time of publishing, we are continuing to work predominately remotely,
and we would like to thank all of our contributors, advertisers and supporters.
We hope you enjoy this latest edition of VTQ.
The holiday season is upon us. It's a time to rest and rejuvenate, and it’s also shopping time for both families and brands. People look forward to relaxing and having a good time during this period, and brands are aware of this. The best brands exploit the seasonality with marketing campaigns that resonate with the consumers.
Read MoreEach day, new digital strategies are developed to set the path for digital transformation as businesses try to fit in the dynamic digital world. However, 70% of digital transformations do not see the light of the day. Simply put, most digital strategies and transformations are bound to fail right from the onset, despite spending billions of dollars.
Read MoreDigital disruption is transformation caused by innovation, consumer trends, business model changes, or pandemics. Covid-19 caused digital disruption and changes in digital strategy.
A well-written curriculum vitae, or CV, could be the only barrier between you and your dream job. CVs and resumes are part of professional documents that advertise your skills and experience to potential employers. However, trends in creative resume writing are so dynamic that what worked a few years ago may no longer be appealing to today's employers.
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