Expand Your World
VTQ Magazine
While different marketing/sales funnel representations vary, the journey essentially travels the same primary path for consumers. Yet the purchase journey for B2B shoppers is typically more involved than that for shoppers making a personal purchase.
Read MoreEach day, new digital strategies are developed to set the path for digital transformation as businesses try to fit in the dynamic digital world. However, 70% of digital transformations do not see the light of the day. Simply put, most digital strategies and transformations are bound to fail right from the onset, despite spending billions of dollars.
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