Expand Your World
VTQ Magazine
Branding your business: is it really that important? You have an idea that matters, a product people want, and a ready market for everything you have created. Does it matter if you consistently use things like the same color and tone when developing your brand?
Read MoreSnackable content is short, easily digestible content that is easy for customers to take in and share. Snackable content offers the solution to both regular content production and a focus on the part of the content that readers most want or need to see.
Read MoreBrands often segment customers based on personal information, but few take it one step further by creating customer personas. And it’s these personas that provide brands with a deeper understanding of who their customers are, what they need, and how a product or service can help.
Read MoreWhile different marketing/sales funnel representations vary, the journey essentially travels the same primary path for consumers. Yet the purchase journey for B2B shoppers is typically more involved than that for shoppers making a personal purchase.
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