Expand Your World
VTQ Magazine
Branding your business: is it really that important? You have an idea that matters, a product people want, and a ready market for everything you have created. Does it matter if you consistently use things like the same color and tone when developing your brand?
Read MoreBrands often segment customers based on personal information, but few take it one step further by creating customer personas. And it’s these personas that provide brands with a deeper understanding of who their customers are, what they need, and how a product or service can help.
Read MoreGlobalisation has outpaced the ability of many organisations to manage the accompanying cultural shifts. The focus has been on overcoming legal, political, technological, and economic barriers, while cultural barriers are often unacknowledged or discounted.
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