Expand Your World
VTQ Magazine
Traditional marketing is any form of marketing that isn't digital. It is a marketing technique that reaches an audience offline. Traditional marketing could be magazine ads, TV and radio commercials, sponsorships, brochures, direct mail, and public relations.
Read MoreBrands often segment customers based on personal information, but few take it one step further by creating customer personas. And it’s these personas that provide brands with a deeper understanding of who their customers are, what they need, and how a product or service can help.
Read MoreI've been at Microsoft for five years. I arrived here in 2013 right when Steve Ballmer was stepping down and they were searching for a new CEO candidate. I work mainly on Bing, Bing Ads and AI products when it comes to marketing and their adoption, but I am unlike many in big corporations in that I wear the hat of an evangelist for the company.
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