Structuring Your Localization Pipeline

February 23, 2023 by Meredith Hutchinson

To enjoy a sustainable business model, global brands must provide localized service that meets the highly varied needs of their customers. A well-designed localization pipeline is a critical component in achieving this goal.

Of course, structuring your localization pipeline requires foresight and planning and is full of challenges. The structure employed may vary; however, many organizations have found significant advantages to standardizing and centralizing the localization workflow. Let us discuss three areas where you may need to focus your centralization efforts on content, UX, and localization (according to market).

Predictions on the Future of Localization Work

January 20, 2023 by Meredith Hutchinson

The future of business lies in digital transformation and international growth. The pandemic forced companies to pivot to a digital-first model to remain competitive. McKinsey Global Survey found that it sped up the digitization of customer interactions by three to four years. This shift brought localization to the forefront of decision-making, where it remains today.

The Global World of Online Video

August 31, 2022 by Meredith Hutchinson in Thought Leadership

The impact of online video content can't be overemphasized, but it can be difficult for new businesses to gain traction in this space. What video formats gain the most views, let alone the most paying customers? What types of videos work best for which social platforms? Can corporate digital videos go viral - and should you even strive for that?

Top Ten Cultural Risks for Global Business

August 20, 2021 by VTQ

Globalisation has outpaced the ability of many organisations to manage the accompanying cultural shifts. The focus has been on overcoming legal, political, technological, and economic barriers, while cultural barriers are often unacknowledged or discounted.