To enjoy a sustainable business model, global brands must provide localized service that meets the highly varied needs of their customers. A well-designed localization pipeline is a critical component in achieving this goal. 

Of course, structuring your localization pipeline requires foresight and planning and is full of challenges. The structure employed may vary; however, many organizations have found significant advantages to standardizing and centralizing the localization workflow. Let us discuss three areas where you may need to focus your centralization efforts on content, UX, and localization (according to market).