Expand Your World
VTQ Magazine
The mobile app market is a global powerhouse. Tapping into that market requires more than just expanding your product on app marketplaces around the globe. Perhaps paradoxically, it requires going local.
Read MoreBy using data processing strategies that model human problem-solving strategies, artificial intelligence (AI) has achieved many significant milestones. It has become a prime focus for almost any digital service. Along with quantum computing, AI has become widely heralded as a harbinger of new technological vistas.
What matters most to businesses and audiences feeling the effects of this dawning technology is how to adjust their relationship with information technology.
Read MoreAny discussion about reaching your audience online must closely examine UX and UI, in other words, user experience and user interface. These two sibling concepts are essential to engaging digital users and converting them to your brand. Fortunately, because UX and UI have become such ubiquitous necessities, plenty of research suggests where to focus your efforts. These five trends in UX/UI can help drive your digital strategy for the coming year.
Read MoreA multilingual website has become increasingly necessary when reaching audiences from diverse demographics. It is crucial to approach with a focus on localization and user experience to ensure success. This guide can help you get started. Let’s focus on six essential features your online presence needs to appeal to audiences in multiple languages.
Read MoreLocalization is a crucial part of your marketing strategy. It lets you personalize your content to users' needs from various geographic areas. As you manage your localization process, it's critical to remember your social media. Not only do you want to translate your content so that it's available for users in various geographic areas, but you also want to make sure you're localizing the content you provide. Follow these six tips for social media localization.
Read MoreLocalization is critical to reaching a wide geographic area with your marketing and overall business efforts. As part of your localization platform, testing your processes and ensuring they meet your stated goals is essential. Consider utilizing these critical five best practices as part of your localization testing.
Read MoreThe fashion industry, like many others, has become increasingly global. Localization is still essential to your overall strategy and connection to your customers. As a sportswear brand, you want to target your marketing materials for customers in distinct locations. Localization can take several forms, depending on how you approach this common strategy—and it can have impressive results.
Read MoreWhen you spread to an international market, your marketing efforts must consider all your customers' needs, including those from very different areas than your home location. Email localization helps ensure that your content is relevant and current to all users, regardless of where they live.
Read MoreUX and localization are closely related but must be linked more closely for too many brands. However, their combination can help your brand content stand out, and you can create a more integrated and successful experience for audiences across the markets you want to serve.
Localized e-learning content is critical for ensuring that everyone who takes your courses or engages with your platform gets the same high-quality material, regardless of where they are. However, many platforms stop translating that content into the user's native language. Language translation services can help make that content more accessible. But they will need to go the extra mile in making it usefully localized for some users. Consider these key localization ideas when determining how you want to create and piece together your educational content.
Read MoreTo enjoy a sustainable business model, global brands must provide localized service that meets the highly varied needs of their customers. A well-designed localization pipeline is a critical component in achieving this goal.
Of course, structuring your localization pipeline requires foresight and planning and is full of challenges. The structure employed may vary; however, many organizations have found significant advantages to standardizing and centralizing the localization workflow. Let us discuss three areas where you may need to focus your centralization efforts on content, UX, and localization (according to market).
Read MoreMost conversations about localization success revolve around strategy. And while an excellent localization strategy is critical, you need a great tech stack to support it. Fortunately, building one is easier than it sounds. All it takes is a little knowledge about the tools on the market and how they fit with your localization needs and goals.
To help you get started, here’s a look at nine essential tools every localization team should have in its arsenal.
The future of business lies in digital transformation and international growth. The pandemic forced companies to pivot to a digital-first model to remain competitive. McKinsey Global Survey found that it sped up the digitization of customer interactions by three to four years. This shift brought localization to the forefront of decision-making, where it remains today.
Read MoreWebsite localization is adapting a website to the specific needs and requirements of a particular region or market. In today's global economy, website localization is increasingly essential for businesses that want to reach and engage with a worldwide audience.
There are several reasons why website localization is essential.
Read MoreIf you are a global company, you understand the importance of localization and how your efforts affect your potential customers' impressions of your products. However, if you're outsourcing your localization services, you may not be receiving the same level of service in every location. How can you ensure that your global workforce has a uniform level of training that reflects the quality of your brand?
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