Expand Your World
VTQ Magazine
As businesses strive to outperform their competitors and captivate audiences, their strategies for distributing their content can significantly impact their success. The choice between gating and ungating content is pivotal, shaping the dynamics of audience engagement and information flow.
Read MoreMarket research demonstrates that most global consumers value brand interactions in their native language over price when purchasing. However, most businesses promoting their products globally still require a multilingual content strategy. When done correctly, multilingual content connects directly to a more effective branding and marketing strategy. It is equally important in attracting, engaging, and converting audiences across markets and building crucial brand equity over time.
Read MoreUX and localization are closely related but must be linked more closely for too many brands. However, their combination can help your brand content stand out, and you can create a more integrated and successful experience for audiences across the markets you want to serve.
Branding is a marketing task that only ends for some businesses. Establishing a solid brand position — and maintaining it — is vital to continued profitability.
Many companies have found that getting creative with their branding initiatives leads to good results. Here are 11 unique branding ideas you may want to consider for your company.
Read MoreMarketing is an essential part of any successful business. It is an evolving process with many working parts that serve to identify customers and communicate with them in the best ways possible. Marketing teams combine multiple skills and methods to devise effective marketing campaigns that meet consumers' interests—knowing where to focus your efforts to achieve the best ROI. This list of valued marketing skills combines modern technology with critical research skills and techniques.
Read MoreIf you are a global company, you understand the importance of localization and how your efforts affect your potential customers' impressions of your products. However, if you're outsourcing your localization services, you may not be receiving the same level of service in every location. How can you ensure that your global workforce has a uniform level of training that reflects the quality of your brand?
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