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The Pros and Cons of Gating Content

May 16, 2024 by Guest User

As businesses strive to outperform their competitors and captivate audiences, their strategies for distributing their content can significantly impact their success. The choice between gating and ungating content is pivotal, shaping the dynamics of audience engagement and information flow.

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May 16, 2024 /Guest User
VTQ, gated content, ungated content, content creation, content, marketing, content strategy

The Importance of Context From a Translator's Perspective

April 04, 2023 by Meredith Hutchinson

Accurate translation is more than simply transferring words from one language to another. Communication conveys meaning; without it, you might send a different message than intended. For example, many words in the English language have multiple meanings, and we use context in phrases or images surrounding those words to understand what words mean fully.

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April 04, 2023 /Meredith Hutchinson
VTQ, content, translator, translation, multilingual, languages, language

11 Localization Ideas for Global E-learning That Go Beyond Translation

March 15, 2023 by Meredith Hutchinson

Localized e-learning content is critical for ensuring that everyone who takes your courses or engages with your platform gets the same high-quality material, regardless of where they are. However, many platforms stop translating that content into the user's native language. Language translation services can help make that content more accessible. But they will need to go the extra mile in making it usefully localized for some users. Consider these key localization ideas when determining how you want to create and piece together your educational content.

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March 15, 2023 /Meredith Hutchinson
VTQ, VTQ Magazine, e-learning, content, localization, localisation, l10n, globalization, globalisation

Structuring Your Localization Pipeline

February 23, 2023 by Meredith Hutchinson

To enjoy a sustainable business model, global brands must provide localized service that meets the highly varied needs of their customers. A well-designed localization pipeline is a critical component in achieving this goal. 

Of course, structuring your localization pipeline requires foresight and planning and is full of challenges. The structure employed may vary; however, many organizations have found significant advantages to standardizing and centralizing the localization workflow. Let us discuss three areas where you may need to focus your centralization efforts on content, UX, and localization (according to market).

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February 23, 2023 /Meredith Hutchinson
content, localization, UX, Localisation, localization pipeline, localisation pipeline, content marketing, VTQ

The Global World of Online Video

August 31, 2022 by Meredith Hutchinson in Thought Leadership

The impact of online video content can't be overemphasized, but it can be difficult for new businesses to gain traction in this space. What video formats gain the most views, let alone the most paying customers? What types of videos work best for which social platforms? Can corporate digital videos go viral - and should you even strive for that?

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August 31, 2022 /Meredith Hutchinson
online video, social media, instagram, TikTok, Facebook, Instagram, Meta, Lead Generation, conversions, globalisation, Localisation, Globalization, Localization, video content, bite-sized content, snackable content, content, content marketing, inbound marketing, short-form video, long-form video
Thought Leadership

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