Expand Your World
VTQ Magazine
When teams are asked to move faster, support more users, and scale operations rapidly and effectively, AI becomes a part of everyday workflows. But without enterprise AI content governance, generative AI can be a double-edged sword. It enables teams to reproduce content across languages at scale, but it also introduces flaws that threaten accuracy.
Read MoreThe meaning of luxury is evolving. Brands that thrive during the evolution will be unapologetically authentic, digitally nimble, and customer-centric. Today's luxury consumers gravitate toward customer-centric brands that promote luxury fashion in ways that align with their identities. Successfully creating genuine connections will require flawless luxury fashion localization to maintain brand consistency across audiences.
Read MoreReal-time translation is revolutionizing the way organizations expand globally. As technology advances, it will be easier to communicate in real time, and language barriers will significantly reduce.
Read MoreMachine translation and AI-assisted workflows allow companies to reach international markets and scale faster than ever. However, AI-generated content and machine translations have limitations that can lead to consumer disengagement and distrust.
Read MoreWhile agentic AI is still in its early phases of development, it could quickly become the new paradigm in autonomous digital agents, with the power to transform how brands conduct business. Like other tools, agentic automation performs best with high-quality data and human oversight.
Read MoreGenerative AI has revolutionized automated translation compared to traditional machine learning (ML) models, enabling businesses to instantly make source content readable in multiple languages. The days of stilted, clunky AI translations have given way to fluent paragraphs generated by advanced language models that rephrase sentences in the target language. Theoretically, AI translation could enable businesses to reach global audiences at scale with minimal delay.
Read MoreWith the advent of AI, executives envisioned the possibility of instant translation, reduced headcount, and increased profitability. Suddenly, language services shifted from a line item to a lightning rod, as leadership questioned why they still needed human linguists when Large Language Models (LLMs) could automate and deliver translated content more quickly. However, this scrutiny provided localization teams with an opportunity to demonstrate their strategic impact if they could navigate the risks and redefine their value.
Read MoreInternational organizations need multilingual UX as part of their digital approach. Learn more about how a multilingual UX strategy can help your business.
Read MoreStudies have shown that millennials prefer printed reading material. A very nostalgic generation, print media takes them back to simpler times when the world was not completely digitized. Holding and turning the magazine pages gives the reader a break from the chaos of everyday life. Reading a magazine article will make the article much more memorable. The tactile process of reading a magazine provides the brain with more time to process the information. People tend to trust the information printed in a reputable magazine more than digital media. Here is a list of why paper publishing is still in vogue.
Read MoreLocalized e-learning content is critical for ensuring that everyone who takes your courses or engages with your platform gets the same high-quality material, regardless of where they are. However, many platforms stop translating that content into the user's native language. Language translation services can help make that content more accessible. But they will need to go the extra mile in making it usefully localized for some users. Consider these key localization ideas when determining how you want to create and piece together your educational content.
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Welcome to Issue 7 of VTQ.
In this new issue of VTQ Magazine, we dive into several hot topics, including transcreation, leadership,
and the importance of multimedia localization.
We cover ten considerations when choosing a language partner, and we share some updates about
the VistaTalks podcast. At this time of publishing, we are continuing to work predominately remotely,
and we would like to thank all of our contributors, advertisers and supporters.
We hope you enjoy this latest edition of VTQ.
In 2016, we had learned that 40 percent of the estimated 6,700 languages spoken around the world were in danger of disappearing. Helping to promote and protect indigenous languages and improve the lives of those who speak them had been a significant focus in 2019.
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