Expand Your World
VTQ Magazine
Any discussion about reaching your audience online must closely examine UX and UI, in other words, user experience and user interface. These two sibling concepts are essential to engaging digital users and converting them to your brand. Fortunately, because UX and UI have become such ubiquitous necessities, plenty of research suggests where to focus your efforts. These five trends in UX/UI can help drive your digital strategy for the coming year.
Read MoreA multilingual website has become increasingly necessary when reaching audiences from diverse demographics. It is crucial to approach with a focus on localization and user experience to ensure success. This guide can help you get started. Let’s focus on six essential features your online presence needs to appeal to audiences in multiple languages.
Read MoreMarket research demonstrates that most global consumers value brand interactions in their native language over price when purchasing. However, most businesses promoting their products globally still require a multilingual content strategy. When done correctly, multilingual content connects directly to a more effective branding and marketing strategy. It is equally important in attracting, engaging, and converting audiences across markets and building crucial brand equity over time.
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