Expand Your World
VTQ Magazine
Aside from MT, the language service industry applies AI in other areas, such as natural language processing (NLP), sentiment analysis, text summarization, and speech recognition. These applications have already revolutionized how language professionals perform their daily tasks. Yet as AI technology evolves, it poses a crucial question: what are its implications for the industry?
Read MoreStudies have shown that millennials prefer printed reading material. A very nostalgic generation, print media takes them back to simpler times when the world was not completely digitized. Holding and turning the magazine pages gives the reader a break from the chaos of everyday life. Reading a magazine article will make the article much more memorable. The tactile process of reading a magazine provides the brain with more time to process the information. People tend to trust the information printed in a reputable magazine more than digital media. Here is a list of why paper publishing is still in vogue.
Read MoreUX and localization are closely related but must be linked more closely for too many brands. However, their combination can help your brand content stand out, and you can create a more integrated and successful experience for audiences across the markets you want to serve.
For most businesses, there is more data available than ever before. That data makes it possible to make critical business decisions, from when to expand areas of the brand to when to scale back operations. It helps stakeholders decide how to ensure higher customer satisfaction. Many businesses need to figure out how to use that data best. This uncertainty can lead to lower overall business maturity and an inability to meet changing consumer demand.
Read MoreModern technology allows businesses to reach global audiences. Interacting with a worldwide audience takes more than simply reaching customers. Users want to work in familiar languages and environments, and companies need to localize their digital content to match the cultures and languages of different countries. This article explores the current relationship between localization and content design and how changing the intersection can provide businesses with new opportunities.
Read MoreAt its core, social media is an ecosystem of interconnected conversations about an untold number of topics. Most social media strategies rightfully focus on adding your brand's voice to that conversation, ideally leveraging storytelling value-based promotional strategies to engage your audience. But even the best social media strategy is incomplete without social listening.
Read MoreAccurate translation is more than simply transferring words from one language to another. Communication conveys meaning; without it, you might send a different message than intended. For example, many words in the English language have multiple meanings, and we use context in phrases or images surrounding those words to understand what words mean fully.
Read MoreBranding is a marketing task that only ends for some businesses. Establishing a solid brand position — and maintaining it — is vital to continued profitability.
Many companies have found that getting creative with their branding initiatives leads to good results. Here are 11 unique branding ideas you may want to consider for your company.
Read MoreMarketing is an essential part of any successful business. It is an evolving process with many working parts that serve to identify customers and communicate with them in the best ways possible. Marketing teams combine multiple skills and methods to devise effective marketing campaigns that meet consumers' interests—knowing where to focus your efforts to achieve the best ROI. This list of valued marketing skills combines modern technology with critical research skills and techniques.
Read MoreLocalized e-learning content is critical for ensuring that everyone who takes your courses or engages with your platform gets the same high-quality material, regardless of where they are. However, many platforms stop translating that content into the user's native language. Language translation services can help make that content more accessible. But they will need to go the extra mile in making it usefully localized for some users. Consider these key localization ideas when determining how you want to create and piece together your educational content.
Read MoreYouTube content battles for audience visibility. Ensuring that content is translated into the languages most used by the people watching it is pivotal.
Read MoreTo enjoy a sustainable business model, global brands must provide localized service that meets the highly varied needs of their customers. A well-designed localization pipeline is a critical component in achieving this goal.
Of course, structuring your localization pipeline requires foresight and planning and is full of challenges. The structure employed may vary; however, many organizations have found significant advantages to standardizing and centralizing the localization workflow. Let us discuss three areas where you may need to focus your centralization efforts on content, UX, and localization (according to market).
Read MoreTranscreation is a creative process that involves adapting a message or content from one language to another while maintaining its original intent, tone, and style. It is often used in marketing and advertising, where the aim is to create compelling and engaging messages that resonate with a target audience.
Read MoreMost conversations about localization success revolve around strategy. And while an excellent localization strategy is critical, you need a great tech stack to support it. Fortunately, building one is easier than it sounds. All it takes is a little knowledge about the tools on the market and how they fit with your localization needs and goals.
To help you get started, here’s a look at nine essential tools every localization team should have in its arsenal.
The future of business lies in digital transformation and international growth. The pandemic forced companies to pivot to a digital-first model to remain competitive. McKinsey Global Survey found that it sped up the digitization of customer interactions by three to four years. This shift brought localization to the forefront of decision-making, where it remains today.
Read MoreAccurate translation of your website is vital for many reasons. With the increasing globalization of the internet, it is common for websites to be accessed by users from around the world, speaking different languages and with different cultural backgrounds. By providing accurate website translations, businesses can ensure that their content is accessible and understandable to a global audience and is not misunderstood or misinterpreted.
Website localization is adapting a website to the specific needs and requirements of a particular region or market. In today's global economy, website localization is increasingly essential for businesses that want to reach and engage with a worldwide audience.
There are several reasons why website localization is essential.
Read MoreIn many cases, there is a subtle but significant difference between the primary goal of translation vs. that of transcreation. How so?
Read MoreTranslation memory plays such a critical role that you need to know how it fits into your localization strategy. While you don’t need to develop one yourself (your translation team will do that), there are steps you can take to ensure you get the most from this technology.
Read MoreIn a marketing context, localization must begin with a proper understanding of your audience. Market research, keyword research, and cultural validation efforts all play core roles in achieving that goal.
The right strategy and emphasis on each can ensure that by the time your brand 'officially' enters the market, its messaging is fine-tuned for local market needs and preferences.
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