The Rise of Multilingual Support: How AI and Human Expertise Are Redefining Global CX
Multilingual customer bases need multilingual support. See how AI, professional localization services, and translators can make it happen.
Read MoreStreet Talk: Making Smart Cities Accessible to Multilingual Populations
Smart cities are all about making urban life better for everyone. These cities use technology to manage everything from traffic to public services more efficiently, but one vital element is often overlooked: ensuring everyone can use these technologies. That's where language comes in.
Read MoreHow Social Media Can Bridge the Gap Between Local and Global Markets
A successful international market expansion effort must include careful consideration of the channels most effective in bringing your message—and your product—to new cultures and audiences. Any discussion of effective channels for bridging local and global markets, in turn, has to include at least some consideration of social media.
Read MoreApp Localization: A Game-Changer for Global Expansion
The mobile app market is a global powerhouse. Tapping into that market requires more than just expanding your product on app marketplaces around the globe. Perhaps paradoxically, it requires going local.
Read MoreThe Pros and Cons of Gating Content
As businesses strive to outperform their competitors and captivate audiences, their strategies for distributing their content can significantly impact their success. The choice between gating and ungating content is pivotal, shaping the dynamics of audience engagement and information flow.
Read MoreCapturing the Benefits of AI-Human Collaboration
By using data processing strategies that model human problem-solving strategies, artificial intelligence (AI) has achieved many significant milestones. It has become a prime focus for almost any digital service. Along with quantum computing, AI has become widely heralded as a harbinger of new technological vistas.
What matters most to businesses and audiences feeling the effects of this dawning technology is how to adjust their relationship with information technology.
Read MoreEmerging Trends in UX and UI in 2024
Any discussion about reaching your audience online must closely examine UX and UI, in other words, user experience and user interface. These two sibling concepts are essential to engaging digital users and converting them to your brand. Fortunately, because UX and UI have become such ubiquitous necessities, plenty of research suggests where to focus your efforts. These five trends in UX/UI can help drive your digital strategy for the coming year.
Read More6 Essential Features of a Well-Designed Multilingual Website
A multilingual website has become increasingly necessary when reaching audiences from diverse demographics. It is crucial to approach with a focus on localization and user experience to ensure success. This guide can help you get started. Let’s focus on six essential features your online presence needs to appeal to audiences in multiple languages.
Read MoreGoing the Extra Mile - Enhancing Global Sales Through Multilingual Strategies
Reach more significant segments of the global market with multilingual strategies. See how you can make your marketing more engaging and resonate with more audiences.
How Language Processing Shapes Modern FinTech
FinTech and language processing algorithms have reached advanced stages of development in their own right. Together, they could potentially change the face of business and trade worldwide. Learn how NLP is automating routine tasks, improving user experience, and generating higher ROI in FinTech.
How AI Can Help to Crack the Code of Digital Communication
Since its inception, digital communication has evolved at a rapid pace. With the advent of artificial intelligence, that pace has increased to breakneck speed. Against that backdrop, digital communication tools like social media and email are forever changing. AI holds undoubted promise, even and especially in the localization realm. But at the same time, its applications continue to be limited in other ways.
Read MoreSix Expert Tips for the Best Social Media Localization
Localization is a crucial part of your marketing strategy. It lets you personalize your content to users' needs from various geographic areas. As you manage your localization process, it's critical to remember your social media. Not only do you want to translate your content so that it's available for users in various geographic areas, but you also want to make sure you're localizing the content you provide. Follow these six tips for social media localization.
Read MoreFive Best Practices for Localization Testing
Localization is critical to reaching a wide geographic area with your marketing and overall business efforts. As part of your localization platform, testing your processes and ensuring they meet your stated goals is essential. Consider utilizing these critical five best practices as part of your localization testing.
Read MoreHow Sportswear Brands Can Leverage Localization
The fashion industry, like many others, has become increasingly global. Localization is still essential to your overall strategy and connection to your customers. As a sportswear brand, you want to target your marketing materials for customers in distinct locations. Localization can take several forms, depending on how you approach this common strategy—and it can have impressive results.
Read MoreHow Email Localization Drives ROI
When you spread to an international market, your marketing efforts must consider all your customers' needs, including those from very different areas than your home location. Email localization helps ensure that your content is relevant and current to all users, regardless of where they live.
Read MoreThe Importance of Branding, Marketing, and Multilingual Content
Market research demonstrates that most global consumers value brand interactions in their native language over price when purchasing. However, most businesses promoting their products globally still require a multilingual content strategy. When done correctly, multilingual content connects directly to a more effective branding and marketing strategy. It is equally important in attracting, engaging, and converting audiences across markets and building crucial brand equity over time.
Read MoreThe Importance of Industry-Recognized Accreditation
Adhering to the highest quality standards is vital to staying ahead of the competition. While business owners may know they are producing top-notch products and services, proving this to partners, suppliers, and customers involves going the extra mile. Industry-recognized accreditation in the form of ISO certification is one of the most effective ways to demonstrate your dedication to quality and the highest standards. ISO-accredited organizations find that it can help streamline work processes, support innovation, and provide a competitive edge.
Read MoreTips to Optimize Your SEO For eCommerce Localization
Modern connectivity empowers retailers to reach potential buyers worldwide, regardless of location. If you sell internationally, you're probably aware of how localization impacts consumers in other countries' feelings about your brand. The ability to adjust your product offerings to connect with your audience through language and cultural nuances is essential for building strong relationships with international customers. This is true for digital, print, and direct communications.
Read MoreWhat are the Implications of AI for the Language Industry?
Aside from MT, the language service industry applies AI in other areas, such as natural language processing (NLP), sentiment analysis, text summarization, and speech recognition. These applications have already revolutionized how language professionals perform their daily tasks. Yet as AI technology evolves, it poses a crucial question: what are its implications for the industry?
Read MoreWhy Paper Publishing is Still In Vogue
Studies have shown that millennials prefer printed reading material. A very nostalgic generation, print media takes them back to simpler times when the world was not completely digitized. Holding and turning the magazine pages gives the reader a break from the chaos of everyday life. Reading a magazine article will make the article much more memorable. The tactile process of reading a magazine provides the brain with more time to process the information. People tend to trust the information printed in a reputable magazine more than digital media. Here is a list of why paper publishing is still in vogue.
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