Expand Your World
VTQ Magazine
The holiday season is upon us. It's a time to rest and rejuvenate, and it’s also shopping time for both families and brands. People look forward to relaxing and having a good time during this period, and brands are aware of this. The best brands exploit the seasonality with marketing campaigns that resonate with the consumers.
Read MoreEach day, new digital strategies are developed to set the path for digital transformation as businesses try to fit in the dynamic digital world. However, 70% of digital transformations do not see the light of the day. Simply put, most digital strategies and transformations are bound to fail right from the onset, despite spending billions of dollars.
Read MoreDigital disruption is transformation caused by innovation, consumer trends, business model changes, or pandemics. Covid-19 caused digital disruption and changes in digital strategy.
A well-written curriculum vitae, or CV, could be the only barrier between you and your dream job. CVs and resumes are part of professional documents that advertise your skills and experience to potential employers. However, trends in creative resume writing are so dynamic that what worked a few years ago may no longer be appealing to today's employers.
Read MoreWhat began as a niche industry driven by arcade consoles has become one of the largest entertainment sectors in the world. As the gaming industry expands to a global market, video game translation has become increasingly important. Video gaming has become a multi-billion dollar industry, with projections indicating that it will surpass $138 billion in revenue by the end of 2021
Read MoreIn today’s world, social media platforms are a virtual necessity as a tool for promoting brand awareness. The conversations on social media channels are vital for brand awareness and sales growth. Of course,
it’s obvious why building brand awareness is critical, and social media channels offer a platform with tons
of people in one place.
I've been at Microsoft for five years. I arrived here in 2013 right when Steve Ballmer was stepping down and they were searching for a new CEO candidate. I work mainly on Bing, Bing Ads and AI products when it comes to marketing and their adoption, but I am unlike many in big corporations in that I wear the hat of an evangelist for the company.
Read MoreVistatec is pleased to announce that the company has received certification for ISO 18587:2017, which signifies a high standard in machine translation post-editing output. The new certification was received following an audit of the company’s relevant processes by Certification Europe.
Read MoreIn 2016, we had learned that 40 percent of the estimated 6,700 languages spoken around the world were in danger of disappearing. Helping to promote and protect indigenous languages and improve the lives of those who speak them had been a significant focus in 2019.
Read MoreAs recently as a few years ago, the concept of real-time, person-person translation without the assistance of a translator would have seemed like a concept reserved for science fiction like Hitchhikers Guide to the Galaxy or Star Trek. But the future is now, and dozens of companies have flooded the market with real-time translation devices that use algorithms and technology to do the translation for you.
Read MoreVistaTalks is a leading industry podcast. The shows host is Simon Hodgkins who focus on interesting discussions with interesting people from around the world.
Read MoreAs a language service provider, Vistatec must focus on providing value to customers. That value lies in the efficient and cost-effective delivery of localization services. From a customer perspective, materials are handed off to us, we then perform our “magic” and deliver back the materials localized as requested. The “magic” that happens is usually invisible to the customer. This document describes the processes by which some of that “magic” happens.
Read MoreAs a young girl growing up in County Offaly, Ireland, one of my early dreams was to become a teacher.
My teachers influenced me, and I bring that mindset with me in every role I’ve held—I want to see my team thrive. While I don’t stand in front of a group of children in a classroom, a huge part of what successful marketers do is teaching.
after studying a Bachelor’s in Business Administration and a Masters in Controlling and Auditing at the University of Graz, Austria, Ivona worked at a major financial services company as part of the financial auditing team. Her industry expertise eventually brought her to a role in a start-up in the oil and gas industry where she created the entire financial system for the company – no simple feat!
Read MoreGlobal Content Solutions company Vistatec has been providing content services for organizations worldwide since 1997. Incorporated in the US and headquartered in Europe, Vistatec counts many of the world’s most iconic brands among its customers. The company has built its success by developing business and technology solutions that accelerate global commercial success.
Read MoreThis might seem like an easy promise to fulfill, but it comes with an array of underlying international challenges that must be addressed. It’s important to avoid simplistic assumptions to follow the right course of action. Adopt a methodology that allows everyone in the organization to be aligned - and to be enabled
to understand, endorse, and contribute to a holistic global content strategy based on local Effectiveness.
Globalisation has outpaced the ability of many organisations to manage the accompanying cultural shifts. The focus has been on overcoming legal, political, technological, and economic barriers, while cultural barriers are often unacknowledged or discounted.
Read MoreThe broad reach of modern technology has connected businesses well beyond national borders and made available vast new opportunities for global growth. Practically every industry shows some potential for success via international markets, but life sciences are one that is particularly abundant.
Read MoreVTQ Magazine is delighted to launch its latest issue! In this new digital release, the issue’s focus remains on one of its core objectives of ‘reaching out to a globally thinking audience, who are looking for new and interesting information from around the world.’
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